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Grow Your List with These 4 Promotional Strategies

Grow Your List with These 4 Promotional Strategies

By on Feb 29, 2020 in Blog, content, Digital Content, Email Marketing, Online Marketing, Website Content and Optimization


Are you struggling to grow your list?  Have you tried the typical strategies such as creating a freebie, promoting it thru a popup, running ads on Facebook and Twitter or even hosting a free seminar/webinar to get people to opt in?

If you have tried these tactics with lackluster results, less than you would expect here are four promotional strategies that can grow your list more rapidly.

Solo Ads

Getting a fellow business owner with a large mailing list to promote your offer can bring in a flood of new traffic—especially if that list owner is well respected and has a responsive list.

Finding said list owner is another matter all together.

That’s where Safe Swaps can help. List owners offer up space in their mailings with a guaranteed response rate. Choose the type of list you want, the number of clicks you’re looking for, and Safe Swaps will present you with dozens of options to choose from. All that’s left is to agree to the advertising rate.

LinkedIn Publishing

It seems like only yesterday that content marketers found great success by syndicating their content on sites such as Ezine Articles or even in guest blog posts. The big Google changes of the past have put an end to those strategies (mostly) but there is one up-and-coming publishing platform that still sees goo results and that is LinkedIn.

Their now mainstream blogging tool allows users to post long-form updates complete with images, calls to action, keyword tags and more. If your audience is on LinkedIn, I recommend doing a few test posts to see what type of interaction you receive. As with all content marketing though, the real key to making LinkedIn Publishing (Pulse) work for you is consistency. The more content you release, the more results you’ll see. I have more than 100 articles posted on LinkedIn and in addition to driving additional traffic to my website, I have increased my connections ten-fold (more than 12,500). For best results, add a lead generation to the end of your articles to drive traffic directly to an opt-in page.

Content Upgrades

Got a blog? Chances are you have created an opt-in form to gather leads. Here is one way to capitalize on opt-in forms by being much more targeted in your approach.

Add a content specific opt-in form to each blog post. For example, if you want people to sign up for your giveaway event featuring 17 social marketing experts, write a blog post promoting the event. Offer a content upgrade such as a tips sheet with one tip from each participant. If your audience perceived this as a valuable resource, they will sign up to receive it and it will give them a taste of what they’ll find in the upcoming event. Getting them to opt-in to both will be much easier when you take advantage of closely-related material for a content upgrade. In my next post I will cover Content Upgrades in more depth.

Giveaway Events

Giveaway events are an excellent way to grow your list, too. If you’ve never done one, definitely consider that to be among your future list-building, content creating strategies. You can enlist the help of experts in specific genres or subjects, invite them also create some sort of give-away to help them also grow their lists.

There are many benefits to hosting give-away events. They include:

Driving traffic to your website

Increase exposure to your products and services

Lead generation

Increased ROI while splitting the effort (and saving money)

Expose your community to new resources

Expose your guest experts to a  new audience

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