Convincing your prospects to purchase from you can be a difficult job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form to increase your chances of closing a sale. You can also reduce the chances of losing prospects by putting a prominent link to your sales/order page in the menu on every  page on your site.

Also, offer multiple payment options. Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a check. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you at that stage in the transaction process.

You also need to prove that you are a credible merchant. Is your order form secured using encryption technology? It is important to know the search engines are looking for SSL encrypted websites. You can also offer a money-back guarantee so that people feel confident about buying from you. How about after sales support? Who do they contact when they have questions or problems after making a purchase?

Do you offer a money back guarantee to make people will feel more confident about buying from you?

Does your sales copy instill a sense of urgency, and urge the customer to make a buying decision based upon their immediate needs?  You can offer a limited time purchase, limited product availability and/or a limited bonus offer.

Add images – often those showing how the products are used by those using the product.

Alternatively, do you have your customer testimonials, your contact information, address, and so on prominently placed on your site.  These things can boost your prospects’ confidence. All these things make prospective customers feel safe about buying something from you, a total stranger to them on the other end of the Internet.

The bottom line is to focus on your site visitors, not on yourself. Review your sales copy. Does it focus on what you do or what your product can do for your customers.

By implementing these few things on your website, your chances of closing sales can greatly increase!