Write Your Content for Your Target Audience, Not for Google

by Heidi Richards Mooney | Oct 11, 2023 | Blog, content, Search Engine Optimization

When creating content, it’s important to keep your target audience in mind rather than just optimizing for search engines. While SEO (Search Engine Optimization) is crucial for discoverability, it’s equally important to provide value and engage your...

How to Use Quora to Attract PR for Your Business

by Heidi Richards Mooney | Sep 20, 2023 | Blog, Public Relations

Quora is a popular platform for sharing knowledge and expertise, and it can be leveraged to get public relations (PR) for your business by establishing authority in your industry and driving traffic to your website. Here’s how to use Quora effectively for PR:...

Fifteen Plus Reasons Your Business Needs a Website

by Heidi Richards Mooney | Sep 11, 2023 | Blog, Website Content and Optimization, Website Design, Website Traffic, Wordpress

Are you a brick-and-mortar business? How do others find you aside from walking past your door? In order to grow, something needs to be added to your advertising scheme. How about a website? Below are fifteen plus reasons why your business could be more profitable with...

The Importance of Making Your Website Responsive

by Heidi Richards Mooney | Jul 9, 2023 | Blog, Website Design, Wordpress

It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities. So, has your website been...

Digital Event Strategist

by Heidi Richards Mooney | Jun 25, 2023 | Blog, Digital Content, eCourses

The Virtual Edge Institute Digital Event Strategist Certification was a prestigious certificate program that experts applied for and participated in to gain knowledge, new skills and expand their professional development. One of the questions on the application was...