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The Pros and Cons of Building Your Website from Scratch

The Pros and Cons of Building Your Website from Scratch

by Heidi Richards Mooney | Oct 10, 2022 | Blog, Website Design

You are in business to make money, not to lose it or give it away. While this is essentially true of all business enterprises, certain tasks could be costing you more when not handled professionally. Keep reading to discover the pros and cons of creating a business...
How to Answer “What’s in It for Me” in Fifteen Seconds

How to Answer “What’s in It for Me” in Fifteen Seconds

by Heidi Richards Mooney | Oct 1, 2022 | Blog, Email Marketing, Internet Marketing, Online Marketing, Writing and Editing

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your...
Most Content Originates from These Four Forms of Content

Most Content Originates from These Four Forms of Content

by Heidi Richards Mooney | Aug 21, 2022 | Blog, content, Copywriting

The four main content forms include: text, graphics, audio and video. Each of these content forms has its own benefits and drawbacks, with each appealing to different audiences. different goals and different needs. Here’s an overview of each of these four kinds...
Why Use WordPress to Build Your Website?

Why Use WordPress to Build Your Website?

by Heidi Richards Mooney | Aug 13, 2022 | Blog, web design, Wordpress

Do you own a business? Well, it’s about time that you had a website to showcase and advertise what you do and how well you do it. When it comes to building a website, there are several options. Some of the work won’t be easy. There’s a learning...
Content Creation: Batching Your Tasks to Save Time and Money

Content Creation: Batching Your Tasks to Save Time and Money

by Heidi Richards Mooney | Jul 16, 2022 | Blog, content, Copywriting, Digital Content

Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to...
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