Proven-to-Work System for Social Media

by Heidi Richards Mooney | Jun 4, 2023 | content, Copywriting, Social Media

Running social media for your business is a ton of work… And it never stops!  Before you know it, you’re wasting hours of time and loads of mental energy trying to think of something useful to post.  And, more than likely, seeing little to no...

How to Write Copy That Sells… Master These 10 Tips and Avoid These 10 Common Mistakes

by Heidi Richards Mooney | Apr 4, 2023 | Blog, content, Copywriting, Writing and Editing

Did you know that just one single page of sales copy could earn you thousands of dollars? This is the power of copywriting. If done right, your reader will be engaged with the text and moved to take action. Copywriting is used in all forms of media and it’s an...

The Key to Your Website Success Is in the Details

by Heidi Richards Mooney | Jan 12, 2023 | Blog, Website Content and Optimization, Website Design, Website Traffic

While you are crafting and designing your website pages, you are viewing the “big picture.” But, while you gaze out over the whole forest, don’t forget to take a look at the individual trees as well. Details are what separates a good website from one...

The Pros and Cons of Building Your Website from Scratch

by Heidi Richards Mooney | Oct 10, 2022 | Blog, Website Design

You are in business to make money, not to lose it or give it away. While this is essentially true of all business enterprises, certain tasks could be costing you more when not handled professionally. Keep reading to discover the pros and cons of creating a business...

How to Answer “What’s in It for Me” in Fifteen Seconds

by Heidi Richards Mooney | Oct 1, 2022 | Blog, Email Marketing, Internet Marketing, Online Marketing, Writing and Editing

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your...