Tech & Marketing Terms Defined

by Heidi Richards Mooney | Jun 22, 2022 | Blog, Social Media, Technology Terms Defined

(newly revised June 21, 2022) Ever wonder what “Amplify” is? What does it mean when content is “branded”. What does “Cache” mean? Or “Cachet”? How about “Freemium”? These are a small handful marketing terms...

Creating a High Converting Sales Page

by Heidi Richards Mooney | Jun 18, 2022 | Blog, content, Internet Marketing, Online Marketing

A great sales page can make all the difference to your business. When it comes to selling information products online a great sales page is absolutely necessary for your success. We’ve put together some of our best tips to help you create a sales page...

Get the Best Results From Your Website Copywriter

by Heidi Richards Mooney | Jun 6, 2022 | content, Copywriting

Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other...

Email Marketing Tips for Your Business

by Heidi Richards Mooney | May 18, 2022 | Blog, Email Marketing

Email marketing is an excellent way to connect with your customers without having to spend a whole lot of money. Newsletters are one great way to get people to sign up. Here are 5 email marketing tips your business should implement.  Make subscribing easy –...

Types of Emails You Need to Use

by Heidi Richards Mooney | Mar 26, 2022 | Blog, content, Email Marketing, Online Marketing

If you are running online email marketing campaigns, chances are you are already using the popular newsletter format, which usually are sent out monthly or every couple of weeks. The trouble is far too many of us stop right there and don’t use any other type of...