If you want to get more prospects and make more sales with blogging you need to understand how the concept works. Blogs make money through attracting an audience who comes to read their free content. Once a visitor comes to the site your job as a blogger is to get them on your email list, build trust, and offer products and services that the audience you’ve targeted truly want and need.

Let’s go over different ways to create a profitable blog that automatically attracts more prospects and makes more sales.

Set Up a Targeted Niche Blog

The very first thing you need to do when setting up a money-making blog is to target a specific niche. But first, do your research to ensure that the niche is a viable niche in which to make money. How many people are in the target audience? How much disposable income do they have on average? Is your product considered a luxury or a necessity?

• Choose the Right Niche — This is one of the biggest reasons that many bloggers fail to earn money via blogging. They choose the wrong niche. It may be hard to believe but just because it interests you doesn’t mean that it interests enough people to become a full time living. Your love for the niche just enough. Perform a complete SWOT analysis of your idea before starting.
• SWOT Explanation — Strengths, Weaknesses, Opportunities, and Threats. It’s imperative that you go through this process as you choose which niche to focus your efforts. So many people make the mistake of thinking that if there is no competition that it’s a good niche. There may be no competition for a reason. The niche is too small to earn money is one of those reasons. Of course, you won’t know if you don’t do the research.
• Cover Gaps in Niche Topics — When determining the type of content to publish, think a little bit outside the box. Look at what your competition is publishing and try to fill in the gaps so that your blog is differentiated from the competition.
• Find a Different Angle — Tackle topics from different angles plus ensure that every piece of content that you publish has a reason for being and a goal in mind. The goal should require some type of conversion be it buying, sharing, commenting, or joining a list.
• Find What’s Missing from The Competition — During your SWOT analysis, you’re going to discover your audience, your competition, and more. But, you’ll also discover gaps in coverage from your competition or ways that you can do better than them by adding in your personality and your way of thinking.

Just remember that when you’re creating content for your blog you’ll want to include all the basic content, but you’ll also want to include more that helps make your blog different so that your audience wants to keep coming back.