Understanding Your Reader’s Minds

by Heidi Richards Mooney | Jan 24, 2022 | Blog, Blogging, content, Writing and Editing

When it comes to being successful with your social media marketing efforts, you have to know which social networks your target audience is using.  If your blog is targeted towards the elderly, the last place you want to try to build a following on is Instagram....

Web Article Prototypes: What Can You Publish to Keep Things Interesting On Your Website?

by Heidi Richards Mooney | Jan 5, 2022 | Blog, content, Copywriting, Email Marketing, Writing and Editing

If you’re at a loss as to what sorts of articles you can fill your site with, refer to the Eight Most Popular Web Article Formats. Nearly all of these will work for the web because they’re broken into informational bits and bytes. Any article that can be...

How Do You Know When It’s Time for a Rebrand?

by Heidi Richards Mooney | Nov 15, 2021 | Blog, Branding

Sarah felt like her business was in a funk. She still had customers and sales coming in. Her profits were steady. But she wasn’t growing her email list or excited about creating new products. Everything felt ho-hum. When Sarah reached out to a business coach,...

Content Creation: Batching Your Tasks 101

by Heidi Richards Mooney | Nov 3, 2021 | Blog, content, Digital Content

Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to...

45 Social Media Tips to Increase Your Influence

by Heidi Richards Mooney | Oct 20, 2021 | Social Media, Social Networking

Here is a list of random Social Media Tips I have shared online in the past.  It makes for great blog content and will now be easier for me to find again (to repeat – or not).  And for others to share… Note: this article is republished from May...