Sales Tips for the Reluctant Sales Person

by Heidi Richards Mooney | Dec 15, 2017 | Blog, sales

We’re all sales people. Every time you have a prospective client on a discovery call, you’re making a sales pitch. [tweet_box design=”default” float=”none”]Every time you send an email or write a blog post with an offer,...

Put Your Sales on Autopilot With a Follow-Up Sequence

by Heidi Richards Mooney | Nov 12, 2017 | Blog, Copywriting, Email Marketing, Email Marketing

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers,...

7 Tips to Increase Your Blog Traffic

by Heidi Richards Mooney | Oct 31, 2017 | Blog, Blog Promotion, Blogging, content, Website Traffic

Blogs are a great format for a business website. They also work quite well as a branding tool for a website. However, in order to achieve your business goals you need blog traffic. If you’re looking to increase traffic to your blog, there are a few tried and...

Top 7 Psychological Triggers That Convert Leads to Customers

by Heidi Richards Mooney | Oct 11, 2017 | Blog, Copywriting, Online Marketing, sales, Social Media

“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to...

The Power of Telling Your Story

by Heidi Richards Mooney | Sep 28, 2017 | Blog, Branding, content, Copywriting

Using Storytelling to Create Top of Mind Awareness for Your Brand “Stories put our whole brain to work, not just parts of it. We feel more engaged when hearing narratives and we remember them more. What gets remembered becomes top of mind.” Al Lautenslager...