Why You Should Test Your Website

by Heidi Richards Mooney | Jan 26, 2024 | Blog, Website Design

What is the single most important thing to do beyond creating a website? It’s testing it. There are any number of ways that a website can be tested to ensure that you are doing what you can to reach your target audience, enhance sales and provide your readers...

18 Content Marketing Tips to Boost Your SEO and Your Business

by Heidi Richards Mooney | Dec 10, 2023 | Blog, content, Email Marketing, Online Marketing

Content marketing is a powerful strategy for boosting your website’s search engine optimization (SEO) and, consequently, your business. Here are some content marketing tips to help you achieve both goals: Keyword Research: Start by conducting thorough keyword...

How to Maintain Your WordPress Website – A Checklist

by Heidi Richards Mooney | Oct 22, 2023 | Blog, Digital Content, Website Content and Optimization, Wordpress, Wordpress

Maintaining your WordPress website is crucial for ensuring its security, performance, and overall health. Regular website maintenance helps prevent issues, improves user experience, and keeps your site up to date. Here’s a step-by-step guide on how to maintain...

Write Your Content for Your Target Audience, Not for Google

by Heidi Richards Mooney | Oct 11, 2023 | Blog, content, Search Engine Optimization

When creating content, it’s important to keep your target audience in mind rather than just optimizing for search engines. While SEO (Search Engine Optimization) is crucial for discoverability, it’s equally important to provide value and engage your...

How to Use Quora to Attract PR for Your Business

by Heidi Richards Mooney | Sep 20, 2023 | Blog, Public Relations

Quora is a popular platform for sharing knowledge and expertise, and it can be leveraged to get public relations (PR) for your business by establishing authority in your industry and driving traffic to your website. Here’s how to use Quora effectively for PR:...

Fifteen Plus Reasons Your Business Needs a Website

by Heidi Richards Mooney | Sep 11, 2023 | Blog, Website Content and Optimization, Website Design, Website Traffic, Wordpress

Are you a brick-and-mortar business? How do others find you aside from walking past your door? In order to grow, something needs to be added to your advertising scheme. How about a website? Below are fifteen plus reasons why your business could be more profitable with...