5 Keys to Creating Websites that Sell

by Heidi Richards Mooney | Feb 27, 2016 | Blog, Website Content and Optimization, Website Design

Your business website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is then essential to your success. Provide a memorable experience and customers are sure to return...

What is Rich Media and Why Should We Use It?

by Heidi Richards Mooney | Feb 18, 2016 | Blog, Online Marketing

From ads that dance and sing to MTV-like commercials, online advertisers are using more and more “rich media” to attract consumers. In 2015 advertisers spent $5,44 billion on rich media, up from $3.78 billion in 2014 and according...

How to Write a Blog Post in 30 Minutes or Less

by Heidi Richards Mooney | Jan 11, 2016 | Blog, Blogging, Copywriting

How to Maximize Your Resources While Minimizing Your Investment of Time If you are finding yourself running out of time and not having time to write a blog post, here are some easy tips, ideas and resources for writing a blog post in 30 minutes or less. I will share...

“Near Me” Online Searches Continue to Soar

by Heidi Richards Mooney | Jan 3, 2016 | Blog, Internet Marketing, Search Engine Optimization

If you are out and about and looking for something to do nearby, a quick search on your smartphone will yield plenty of results. Research from Google has shown that there has been a 34X increase in “near me” searches since 2011. This popular search has...

Top 5 Strategies to Stand Out in Your Market

by Heidi Richards Mooney | Dec 9, 2015 | Blog, Internet Marketing

The Publix supermarket chain tagline is “Where Shopping Is a Pleasure”. Dominos went from a little-known pizza startup to the number one pizza chain in the world seemingly overnight because they promised “30 Minutes or Else It’s Free” on...