Use Customer Feedback to Answer “What Should I Write About Next?”

by Heidi Richards Mooney | Oct 8, 2015 | Blog, Copywriting

When you first started writing content for the web, chances are you had no trouble coming up with content ideas. But as you continually put out content, you’ll at some point hit a wall where you’ll start to have trouble coming up with new content ideas....

Ask Me Anything – Part Two

by Heidi Richards Mooney | Sep 28, 2015 | Blog, Internet Marketing, Online Marketing

What would be a compelling offer to place on my website to drive people to call and make an appointment for scuba diving? It really depends on what you are willing to “give” people in terms of service, options and pricing. And I am not suggesting you price...

Why Content Is Still The Leader in Online Marketing

by Heidi Richards Mooney | Sep 25, 2015 | Blog, Digital Content, Online Marketing, Website Content and Optimization

Long before the internet was invented, the defining axiom in print was that “content is king.” Today, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king, still the...

Ask Me Anything – Part One

by Heidi Richards Mooney | Sep 22, 2015 | Blog, Internet Marketing

Recently I created the Women and Web Content Survey. As part of that survey, I invited respondents to ASK ME ANYTHING. Of the almost 400 replies (to date) more than 80 women asked questions Most of them were very similar in concept and content, making it easy to...

How to Create an Income-Generating Blog

by Heidi Richards Mooney | Aug 9, 2015 | Blog, Blogging, Internet Marketing, Wordpress

An online presence is important these days for whatever enterprise you engage in. A blog is a perfect way to connect with and establish your expertise with a wide varietyof people. And yes, it is possible to make money with a blog. With a blog you can upload daily...