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Understanding Your Reader’s Minds

Understanding Your Reader’s Minds

by Heidi Richards Mooney | Jan 24, 2022 | Blog, Blogging, content, Writing and Editing

When it comes to being successful with your social media marketing efforts, you have to know which social networks your target audience is using.  If your blog is targeted towards the elderly, the last place you want to try to build a following on is Instagram....
Web Article Prototypes: What Can You Publish to Keep Things Interesting On Your Website?

Web Article Prototypes: What Can You Publish to Keep Things Interesting On Your Website?

by Heidi Richards Mooney | Jan 5, 2022 | Blog, content, Copywriting, Email Marketing, Writing and Editing

If you’re at a loss as to what sorts of articles you can fill your site with, refer to the Eight Most Popular Web Article Formats. Nearly all of these will work for the web because they’re broken into informational bits and bytes. Any article that can be...
Content Creation: Batching Your Tasks 101

Content Creation: Batching Your Tasks 101

by Heidi Richards Mooney | Nov 3, 2021 | Blog, content, Digital Content

Content creation is hard work, especially when it comes to written content. It doesn’t matter whether you’re writing the content yourself, or someone else is doing it for you. Ultimately, someone has to sit down and put pen to paper… or words to...
6 Steps to Making a Content Marketing Strategy that Will Boost Your Business

6 Steps to Making a Content Marketing Strategy that Will Boost Your Business

by Heidi Richards Mooney | Jun 12, 2021 | Blog, content, Internet Marketing

You may have heard that content is king in this digitally connected age. Here are 6 simple steps to get the ball rolling with some excellent content marketing in your business. 1. Define your goals. You can’t go anywhere without a goal. Set concrete goals for...
Promote Products Your Audience Wants

Promote Products Your Audience Wants

by Heidi Richards Mooney | Feb 2, 2021 | Blog, content, Email Marketing, Internet Marketing, Online Marketing

In order to promote products your audience wants there is a formula that is as simple as one-two-three. When you pick a niche, have studied the audience, and you know what they want, getting them to buy from you is as simple as giving them what they want. The way to...
5 Ways to Optimise your Website for Voice Search

5 Ways to Optimise your Website for Voice Search

by Heidi Richards Mooney | Dec 16, 2020 | Blog, content, Website Content and Optimization

With the rise of AI and ML, voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask but cuts out typing, waiting for the page to load, and scrolling for answers. It also returns concise, accurate, and fast...
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