Pricing Your eBook to Sell AND Increase Your Influence

by Heidi Richards Mooney | Mar 28, 2020 | Blog, content, Copywriting, Digital Content, Writing and Editing

You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it,...

Grow Your List with These 4 Promotional Strategies

by Heidi Richards Mooney | Feb 29, 2020 | Blog, content, Digital Content, Email Marketing, Online Marketing, Website Content and Optimization

  Are you struggling to grow your list?  Have you tried the typical strategies such as creating a freebie, promoting it thru a popup, running ads on Facebook and Twitter or even hosting a free seminar/webinar to get people to opt in? If you have tried these...

How to Answer “What’s in It for Me” in Fifteen Seconds

by Heidi Richards Mooney | Oct 28, 2019 | Advertising, Blog, content, Copywriting, Digital Content

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your...

How Magazines and Newspapers Find Great Content

by Heidi Richards Mooney | Oct 2, 2019 | Blog, content, Copywriting, Digital Content

Newspapers and magazines produce some of the most unique and well-researched content in the world. As a rule of thumb, content that’s printed in a newspaper is usually more carefully checked than content found on the internet. Online, a lot of websites tend to...

Your SEO Crash Course and Why You Need This!

by Heidi Richards Mooney | Sep 9, 2019 | Blog, Copywriting, Digital Content, Search Engine Optimization, Website Content and Optimization

SEO (search engine optimization) is considered one of the best free sources of advertising – it can garner you traffic, eyeballs and customers.   SEO is organic, which means its a natural (not paid) way for the search engines to find you. With SEO you...

15 Ways to Call Your Prospect to Action

by Heidi Richards Mooney | Jun 25, 2019 | Blog, content, Copywriting, Digital Content, Lead Generation

BusinessDictionary.com defines a  CALL-TO-ACTION (CTA) as  “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as ‘Write Now,’ ‘Call Now,’ or (on Internet) ‘Click...