How Magazines and Newspapers Find Great Content

by Heidi Richards Mooney | Oct 2, 2019 | Blog, content, Copywriting, Digital Content

Newspapers and magazines produce some of the most unique and well-researched content in the world. As a rule of thumb, content that’s printed in a newspaper is usually more carefully checked than content found on the internet. Online, a lot of websites tend to...

Your SEO Crash Course and Why You Need This!

by Heidi Richards Mooney | Sep 9, 2019 | Blog, Copywriting, Digital Content, Search Engine Optimization, Website Content and Optimization

SEO (search engine optimization) is considered one of the best free sources of advertising – it can garner you traffic, eyeballs and customers.   SEO is organic, which means its a natural (not paid) way for the search engines to find you. With SEO you...

The Power of Visual Storytelling as a Content Strategy

by Heidi Richards Mooney | Aug 13, 2019 | Blog

Content marketing is when you figure out ways to utilize and repurpose content so that it is seen by a larger audience.  Storytelling and content marketing go hand-in-hand. With storytelling, you can design a highly-engaged marketing campaign that carries a...

7 Ways to Optimize Your Time Blogging

by Heidi Richards Mooney | Jul 19, 2019 | Blog, Blog Promotion, Blogging, content, Copywriting, Writing and Editing

Successful blogging requires a lot of hard work.  Anyone can slap up a blog and forget it. If you want to achieve whatever blogging goals you have set, you can’t adopt that attitude. [tweet_box design=”default” float=”none”]Blogs are...

15 Ways to Call Your Prospect to Action

by Heidi Richards Mooney | Jun 25, 2019 | Blog, content, Copywriting, Digital Content, Lead Generation

BusinessDictionary.com defines a  CALL-TO-ACTION (CTA) as  “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as ‘Write Now,’ ‘Call Now,’ or (on Internet) ‘Click...

Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

by Heidi Richards Mooney | May 23, 2019 | Advertising, Blog, Business Planning, Lead Generation

To grow you income, you need more customers. [tweet_box design=”box_08″ float=”none”]That in turn means you need more people to sign up for your list. Where do these new subscribers come from? You get them by increasing the traffic to your...