13 Ingredients to Create the Perfect Website Homepage

by Heidi Richards Mooney | Apr 6, 2018 | Blog, content, Copywriting, Website Content and Optimization, Website Design

Your homepage is your website’s doorway the world to see your website, it’s the page that leads them to other pages; its also the page most people “land on.” It is the first impression visitor will  have about your...

12 Website Traffic Resolutions to Keep You Top Of Mind in 2018

by Heidi Richards Mooney | Dec 29, 2017 | Blog, content, Website Content and Optimization, Website Traffic

You create a website to share your knowledge and experience. You develop great content for it. Traffic trickles in but you expected a lot more. Where are all the people and why aren’t they coming to the site? Don’t be discouraged. You just entered a new...

Sales Tips for the Reluctant Sales Person

by Heidi Richards Mooney | Dec 15, 2017 | Blog, sales

We’re all sales people. Every time you have a prospective client on a discovery call, you’re making a sales pitch. [tweet_box design=”default” float=”none”]Every time you send an email or write a blog post with an offer,...

Put Your Sales on Autopilot With a Follow-Up Sequence

by Heidi Richards Mooney | Nov 12, 2017 | Blog, Copywriting, Email Marketing, Email Marketing

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers,...

7 Tips to Increase Your Blog Traffic

by Heidi Richards Mooney | Oct 31, 2017 | Blog, Blog Promotion, Blogging, content, Website Traffic

Blogs are a great format for a business website. They also work quite well as a branding tool for a website. However, in order to achieve your business goals you need blog traffic. If you’re looking to increase traffic to your blog, there are a few tried and...

Top 7 Psychological Triggers That Convert Leads to Customers

by Heidi Richards Mooney | Oct 11, 2017 | Blog, Copywriting, Online Marketing, sales, Social Media

“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to...