Put Your Sales on Autopilot With a Follow-Up Sequence

by Heidi Richards Mooney | Nov 12, 2017 | Blog, Copywriting, Email Marketing, Email Marketing

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers,...

7 Tips to Increase Your Blog Traffic

by Heidi Richards Mooney | Oct 31, 2017 | Blog, Blog Promotion, Blogging, content, Website Traffic

Blogs are a great format for a business website. They also work quite well as a branding tool for a website. However, in order to achieve your business goals you need blog traffic. If you’re looking to increase traffic to your blog, there are a few tried and...

Top 7 Psychological Triggers That Convert Leads to Customers

by Heidi Richards Mooney | Oct 11, 2017 | Blog, Copywriting, Online Marketing, sales, Social Media

“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to...

The Power of Telling Your Story

by Heidi Richards Mooney | Sep 28, 2017 | Blog, Branding, content, Copywriting

Using Storytelling to Create Top of Mind Awareness for Your Brand “Stories put our whole brain to work, not just parts of it. We feel more engaged when hearing narratives and we remember them more. What gets remembered becomes top of mind.” Al Lautenslager...

7 Ways to Save Time Writing Your Blog Posts

by Heidi Richards Mooney | Sep 14, 2017 | Blog, Blogging, content, Wordpress

Successful blogging requires time and effort (yes, even work). Anyone can start a blog and forget it. If you want to achieve whatever blogging goals you have set, you simply must work it. Since blogs are all about engagement, you have to constantly...

A Funnel – A Simple Diagram to Solve Your Sales Challenges

by Heidi Richards Mooney | Aug 16, 2017 | Blog, content, Email Marketing, Internet Marketing

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. As you can imagine, failing to...