Mindset Matters: Getting Inside the Head of Top Dollar Coaches

by Heidi Richards Mooney | Mar 6, 2020 | Influencer Marketing, Influencer Marketing, Lead Generation, sales

When you think about the highest earning business coaches, people like Ali Brown and Carrie Wilkerson and Marie Forleo, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the...

The Secrets to Creating Attention-Getting Slide Presentations

by Heidi Richards Mooney | Jan 31, 2020 | Blog, Lead Generation, Presenting and Speaking, Workshops

If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them. Now that you’re preparing your own presentations, how can...

SlideShare is a Social Network – Is it Time to Get Social? 

by Heidi Richards Mooney | Oct 23, 2019 | Blog, Influencer Marketing, Lead Generation, Writing and Editing

SlideShare is like any other social network, in that you follow others and hope they follow you. So you’ll want to interact, share other people’s presentations, like or comment on presentations, etc. The bigger your network, the more views you can get to...

15 Ways to Call Your Prospect to Action

by Heidi Richards Mooney | Jun 25, 2019 | Blog, content, Copywriting, Digital Content, Lead Generation

BusinessDictionary.com defines a  CALL-TO-ACTION (CTA) as  “Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as ‘Write Now,’ ‘Call Now,’ or (on Internet) ‘Click...

Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

by Heidi Richards Mooney | May 23, 2019 | Advertising, Blog, Business Planning, Lead Generation

To grow you income, you need more customers. [tweet_box design=”box_08″ float=”none”]That in turn means you need more people to sign up for your list. Where do these new subscribers come from? You get them by increasing the traffic to your...

6 More Tips to Launch Anything Online

by Heidi Richards Mooney | Apr 12, 2019 | Advertising, Blog, Branding, content, Email Marketing, Influencer Marketing, Influencer Marketing, Internet Marketing, Lead Generation, Online Marketing

In Part two we cover six more tips to Launch Anything Online – beginning with the sales letter. Begin your launch just as you would begin a sales letter – with a big headline. You need something to capture people’s attention and get them excited. And...