How Well Do You Really Know Your Ideal Client?

by Heidi Richards Mooney | Jul 6, 2017 | Blog, Copywriting, Internet Marketing, Social Networking

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. [tweet_box design=”default” float=”none”]This vision of your ideal client guides everything you...

Is it Time to Outsource?

by Heidi Richards Mooney | Jun 27, 2017 | content, Copywriting, Digital Content, Internet Marketing, Website Content and Optimization

One thing Internet Marketers have in common – they need help! They need to hire people to do the day to day work so they can focus on creating and growing their business. [tweet_box design=”default” float=”none”]In fact, most extremely...

Make It Easy To Buy From Your Site

by Heidi Richards Mooney | Apr 20, 2017 | Blog, content, Copywriting, Website Content and Optimization, Website Design

Convincing your prospects to purchase from you can be a difficult job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how...

6 Article Writing Tips To Get Your Articles Read

by Heidi Richards Mooney | Mar 31, 2017 | Blog, content, Copywriting, Writing and Editing

Are you one of those people who avoid having to write papers or articles no matter how important they might be to the success of your business, your website, your blog? But you also know that writing articles can ad value to your online presence as well as...

What To Look For When Contracting an Editing Company

by Heidi Richards Mooney | Mar 12, 2017 | Blog, Copywriting, Email Marketing, Writing and Editing

Hiring an editor to check your written work is a sound investment, especially if you are looking to build credibility for your writing, whether it be a blog post, book or other written content. You need someone who has the knack for spotting errors and inconsistencies...

7 Tips for Increasing Newsletter Subscriptions

by Heidi Richards Mooney | Feb 17, 2017 | Blog, Copywriting, Email Marketing, Email Marketing, Internet Marketing

Every experienced marketer knows that “the money is in the list.” Increase your email list and you increase your earnings – Often quite dramatically. That said, here are 8 tips for increasing your newsletter subscriptions. Tip #1 – Put Your Old...