Social Media

Proven-to-Work System for Social Media

By Heidi Richards Mooney on Jun 4, 2023 in content, Copywriting, Social Media

Running social media for your business is a ton of work… And it never stops!  Before you know it, you’re wasting hours of time and loads of mental energy trying to think of something useful to post.  And, more than likely, seeing little to no results from your efforts.  Well, not anymore because I’ve discovered a resource...

Tech & Marketing Terms Defined

By Heidi Richards Mooney on Jun 22, 2022 in Blog, Social Media, Technology Terms Defined

(newly revised June 21, 2022) Ever wonder what “Amplify” is? What does it mean when content is “branded”. What does “Cache” mean? Or “Cachet”? How about “Freemium”? These are a small handful marketing terms originated from the internet.   Click on each graphic to read the full definition. These terms...

45 Social Media Tips to Increase Your Influence

By Heidi Richards Mooney on Oct 20, 2021 in Social Media, Social Networking

Here is a list of random Social Media Tips I have shared online in the past.  It makes for great blog content and will now be easier for me to find again (to repeat – or not).  And for others to share… Note: this article is republished from May 2017 as I added and changed a few of the tips below. In no particular order, here are your 45 social...

6 Reasons Why Your Social Media Strategy Is Not Working

By Heidi Richards Mooney on Jul 8, 2021 in Social Media

Social media is supposed to be the definitive content marketing channel solution, right? But many business owners are discovering it’s easier said than done. Here are a few reasons your social media strategy is not working. 1. You’re not advertising. Yes, social media is free, whereas traditional advertising can cost lots of money. But even so, you have...

3 Reasons to Brand Your Side Hustle

By Heidi Richards Mooney on Apr 15, 2019 in Advertising, Blog, Branding, content, Influencer Marketing, sales, Social Media

Even if you have no plans of ever leaving your day job to turn your side hustle into a full-time business, it’s still a great idea to think about branding your hustle. Here’s why: 1. Your brand stands for what you want to be known for Branding is more than just your brand name (you can use your own name as a brand name) and your logo (yes, it’s...

Start Using Facebook Live To Engage Your Audience

By Heidi Richards Mooney on Oct 25, 2018 in Blog, content, Online Marketing, Social Media, Video

Overview Brands and publishers alike are experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if you are still wondering how you can start using Facebook live to engage your audience, here is how...