3 Reasons to Brand Your Side Hustle

by Heidi Richards Mooney | Apr 15, 2019 | Advertising, Blog, Branding, content, Influencer Marketing, sales, Social Media

Even if you have no plans of ever leaving your day job to turn your side hustle into a full-time business, it’s still a great idea to think about branding your hustle. Here’s why: 1. Your brand stands for what you want to be known for Branding is more than...

Start Using Facebook Live To Engage Your Audience

by Heidi Richards Mooney | Oct 25, 2018 | Blog, content, Online Marketing, Social Media, Video

Overview Brands and publishers alike are experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if...

Four Tips to Immediately Boost Your Social Media Traffic

by Heidi Richards Mooney | Aug 16, 2018 | Blog, Branding, Search Engine Optimization, Social Media, Social Networking

Getting people to your website through the various social media platforms can be tricky, especially if you’re on a limited budget and already trying to use paid advertising. With social media having the ability to be a significant source of traffic to your site,...

Top 7 Psychological Triggers That Convert Leads to Customers

by Heidi Richards Mooney | Oct 11, 2017 | Blog, Copywriting, Online Marketing, sales, Social Media

“Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience.” – Eric Brower All the leads in the world are worthless if you can’t get them to buy. You need to know how to...

7 Quick Tips for Increasing Traffic from Social Media

by Heidi Richards Mooney | Jul 15, 2017 | Blog, Social Media, Social Networking

Its safe to say thats social media is here to stay…  So its important to make the most of it! Why? People love hanging out in groups where others just like themselves  – to congregate. The atmosphere is usually casual and easy-going, which means...

YOU NEED TRAFFIC. What do you mean by traffic?

by Heidi Richards Mooney | Jun 4, 2017 | Blog, Blogging, Social Media, Website Traffic

Traffic is the number of people who click on your site to see what you have to offer. To get traffic you have to let people know that you are there and that you have something to offer. If you were to start a business in the middle of the high street, you could be...