3 Reasons to Brand Your Side Hustle

by Heidi Richards Mooney | Apr 15, 2019 | Advertising, Blog, Branding, content, Influencer Marketing, sales, Social Media

Even if you have no plans of ever leaving your day job to turn your side hustle into a full-time business, it’s still a great idea to think about branding your hustle. Here’s why: 1. Your brand stands for what you want to be known for Branding is more than...

6 More Tips to Launch Anything Online

by Heidi Richards Mooney | Apr 12, 2019 | Advertising, Blog, Branding, content, Email Marketing, Influencer Marketing, Influencer Marketing, Internet Marketing, Lead Generation, Online Marketing

In Part two we cover six more tips to Launch Anything Online – beginning with the sales letter. Begin your launch just as you would begin a sales letter – with a big headline. You need something to capture people’s attention and get them excited. And...

5 Tips To Launching Anything Online

by Heidi Richards Mooney | Apr 8, 2019 | Blog, Branding, content, Email Marketing, Email Marketing, Internet Marketing, Online Marketing

If you’re planning to launch a new product/ website/ blog/ service online pause for a minute and think – how do you make a big splash that gets people on board and taking action? While this isn’t meant to be a step-by-step process, we have put...

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

by Heidi Richards Mooney | Feb 27, 2019 | Advertising, Blog, content, Email Marketing, Influencer Marketing, Internet Marketing

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The...

Content Upgrades – Why They Work

by Heidi Richards Mooney | Jan 27, 2019 | Blog, Blogging, content, Copywriting, Digital Content, Website Content and Optimization, Website Traffic

Have you heard about content upgrades? They are one of the hottest new list building trends for one very good reason… they work extremely well. Let’s take a look at exactly what a content upgrade is, why it works so well, and how you can put this high...

Start Using Facebook Live To Engage Your Audience

by Heidi Richards Mooney | Oct 25, 2018 | Blog, content, Online Marketing, Social Media, Video

Overview Brands and publishers alike are experimenting with Facebook Live, as a means of providing their audience, a platform to interact and engage in real time. A video can enhance your Facebook reach, while taking less time to post, than creating a write-up. So if...