Advertising

How to Answer “What’s in It for Me” in Fifteen Seconds

By Heidi Richards Mooney on Oct 28, 2019 in Advertising, Blog, content, Copywriting, Digital Content

The most important question to answer in any kind of marketing has always been: “What’s in it for me?” If your marketing and your content don’t answer this question in fifteen seconds or less, chances are you’re going to lose your visitor. If you really hammer the answer home in the first fifteen seconds, chances are they’ll read...

Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

By Heidi Richards Mooney on May 23, 2019 in Advertising, Blog, Business Planning, Lead Generation

To grow you income, you need more customers. [tweet_box design=”box_08″ float=”none”]That in turn means you need more people to sign up for your list. Where do these new subscribers come from? You get them by increasing the traffic to your site.[/tweet_box] Some of the things you want to do and track then are: Get more traffic from various...

3 Reasons to Brand Your Side Hustle

By Heidi Richards Mooney on Apr 15, 2019 in Advertising, Blog, Branding, content, Influencer Marketing, sales, Social Media

Even if you have no plans of ever leaving your day job to turn your side hustle into a full-time business, it’s still a great idea to think about branding your hustle. Here’s why: 1. Your brand stands for what you want to be known for Branding is more than just your brand name (you can use your own name as a brand name) and your logo (yes, it’s...

6 More Tips to Launch Anything Online

By Heidi Richards Mooney on Apr 12, 2019 in Advertising, Blog, Branding, content, Email Marketing, Influencer Marketing, Influencer Marketing, Internet Marketing, Lead Generation, Online Marketing

In Part two we cover six more tips to Launch Anything Online – beginning with the sales letter. Begin your launch just as you would begin a sales letter – with a big headline. You need something to capture people’s attention and get them excited. And each phase of your pre-launch should have another headline, whether it’s a written message or...

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

By Heidi Richards Mooney on Feb 27, 2019 in Advertising, Blog, content, Email Marketing, Influencer Marketing, Internet Marketing

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. “Traditional advertising engages consumers when...