Influencer Marketing

Mindset Matters: Getting Inside the Head of Top Dollar Coaches

By Heidi Richards Mooney on Mar 6, 2020 in Influencer Marketing, Influencer Marketing, Lead Generation, sales

When you think about the highest earning business coaches, people like Ali Brown and Carrie Wilkerson and Marie Forleo, what comes to mind? Charisma, experience, and expertise are often at the top of the list, but would it surprise you to know that those are not the most important characteristics? In fact, while those things do help attract and keep an audience,...

SlideShare is a Social Network – Is it Time to Get Social? 

By Heidi Richards Mooney on Oct 23, 2019 in Blog, Influencer Marketing, Lead Generation, Writing and Editing

SlideShare is like any other social network, in that you follow others and hope they follow you. So you’ll want to interact, share other people’s presentations, like or comment on presentations, etc. The bigger your network, the more views you can get to your presentations when you post them. If you connect your SlideShare account to your Facebook...

6 More Tips to Launch Anything Online

By Heidi Richards Mooney on Apr 12, 2019 in Advertising, Blog, Branding, content, Email Marketing, Influencer Marketing, Influencer Marketing, Internet Marketing, Lead Generation, Online Marketing

In Part two we cover six more tips to Launch Anything Online – beginning with the sales letter. Begin your launch just as you would begin a sales letter – with a big headline. You need something to capture people’s attention and get them excited. And each phase of your pre-launch should have another headline, whether it’s a written message or...

Millennials More Likely to Advertise on Traditional Mediums Than Older Generations

By Heidi Richards Mooney on Feb 27, 2019 in Advertising, Blog, content, Email Marketing, Influencer Marketing, Internet Marketing

Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. “Traditional advertising engages consumers when...

Six Business Books on My Reading List

By Heidi Richards Mooney on Sep 18, 2018 in Blog, Copywriting, Influencer Marketing, Influencer Marketing

This month I thought I’d do something a little different and share my reading list.  The first four of the six books I purchased during business events are from people I personally know and respect. The other two are books recommended by friends who’s opinion I admire and respect. Here they are (in no particular order): Meta-Trends and The Next...